Meet Me & Global Moment

Client: Acuvue (Johnson & Johnson)

While at an ad agency in NYC, we produced a Acuvue campaign global activation in which we teamed up with 7 influencers in 7 different countries to produce a 14-part docu-series across social media. For each influencer, we shot in each of their respective locations created 2x 90s video. The first was an introduction to them and about how Acucue lenses plays a role in the talent’s career aspirations, and the second showcased the talent in a critical moment in their career and what it meant to them.

As an associate producer, my role was to manage the entire campaign production calendar, help creative pre-pro and post-pro decks, oversee creative & edit scope of work, assist at shoots, and through the whole process: efficiently manage between our internal accounts team our external production partner.

Our team worked on this campaign for about 1.5 years, and was the largest production campaign the agency has ever worked on to that date.