Home Buyers’ Diaries
Client: Rocket Mortgage
As the account manager, I helped managed the entire campaign process, including timelines, budgets, overseeing creative tasks, and various decks. I also lead client & internal team during the production of the series, and oversaw social media posts, and digital media across VICE O&Os.
‘Home Buyers’ Diaries’ is a Refinery29 online series that pioneered a new kind of financial education when it comes to navigating and talking about personal finances and the process of getting a home.
‘We Bought A House’ is a VICE News online series that celebrates homeowners' final steps of the process and their journey of making a house a home, exploring unconventional stories and following the decision-making, the pitfalls, and wins of finding a home.
Episode 1 — Buying My First Home as a Single Parent
SYNOPSIS:
We meet with Cole and Charisma, an interabled couple, sharing their journey of finding the perfect home. "Home for me has always been where I just feel most comfortable," says Cole. In this episode of "We Bought A House?," they delve into their struggles, their search for a place where Cole can feel in control of his world and the joy of finally finding their dream home. In Partnership with Rocket Mortgage.
Episode 3 — Home Buying as a First-Gen Couple
SYNOPSIS:
Myka navigates the maze of purchasing her first home as a single parent, from the highs to the "wait, is this really happening?" moments. "Home Buyers' Diaries" sheds light on the raw, authentic journey of home buying in today's world. In partnership with Rocket Mortgage.
Episode 2 — Baja Seafood Tacos in San Diego
SYNOPSIS:
Meet Praise and Luke, a first-gen couple who always dreamed of having their own home. "We would do this thing where Luke would make appointments to see houses we definitely couldn't afford," says Praise. In this episode of "We Bought A House?", they share the ups and downs of their home-buying journey, from dreaming to reality. Their story is one of passion and the desire for a place to call home for generations. In Partnership with Rocket Mortgage.