In this ‘VICE Guide to Travel’, VICE goes a bit off the beaten path... Ehime is one of the top emerging travel destinations in Japan. Only a short flight from Tokyo, Ehime is on Shikoku, the smallest of Japan’s four major islands. We sent KTea there to check out the unique sustainable travel experiences of the region, including the historical castle district of Ozu City, as well as the region’s capital, Matsuyama, to see everything Ehime has to offer!

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