Traditions of Joy
Client: Starbucks
In partnership with Starbucks, VICE & Refinery29 teamed up with diverse influencers to tell stories of connection when celebrating the holiday season, personal & career growth into to new year, and the role that Starbucks plays. The campaign included a 3-part docu-series across social, custom articles on VICE O&Os, still photos, and digital ads.
My job was to manage the entire campaign process internally, and to manage the external brand partnership with Starbucks. I oversaw creative workflow, timelines, budgets, shoots, deliverable, and built various docs, and presented various decks.