When working at an advertising agency in NYC, I help produce a 2-part video series that exemplified our agency research about ever-changing young audiences, their consumer trends and needs, and how brands should understand and engage with these audiences. This pieces of research suggests that there is an ever-growing culture called ‘The Remix Culture’, which we dive deeper about in these videos.

As a producer, my role was to partner with the director, help oversee the interviews and production process, and manage the timeline and feedback process.