VICE Guide to Travel (Ehime)

Client: Japan National Tourism Organization

As the account manager, I managed the entire campaign process. This included timelines, budgets, overseeing creative tasks, various decks, and the rounds of edit reviews. I also lead client & internal relationships during the production of the series, social media posts, and digital media across VICE O&Os. This video has over 2 million views on YouTube, one of the highest watched branded content pieces ever on VICE’s Youtube.

SYNOPSIS:

In this ‘VICE Guide to Travel’, VICE goes a bit off the beaten path... Ehime is one of the top emerging travel destinations in Japan. Only a short flight from Tokyo, Ehime is on Shikoku, the smallest of Japan’s four major islands. We sent KTea there to check out the unique sustainable travel experiences of the region, including the historical castle district of Ozu City, as well as the region’s capital, Matsuyama, to see everything Ehime has to offer!